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The core of a successful business is always lead generation, as it brings to a company potential customers who are

Chatbots have, in the recent years, become a vital tool in digital marketing, thus completely changing how businesses interact with

A lead magnet basically is an attractive offer or bonus that businesses give to their customers in exchange for their

It has been a core digital marketing tool for much longer: direct and personal communication with prospects via e-mail. As

Actually, lead generation is one of the bases for business growth as it involves the strategy to attract and capture

This is an extremely visual application, so Instagram has mushroomed into one of the most powerful mediums for photographers to